If you don’t have Google Analytics installed on your site as a part of your web design, get it installed at the earliest. Your web design should ensure that you get the opportunity of constantly monitoring your statistics – where your visitors are coming from, tracking conversions on sales, etc. If you examine these things in depth on a regular basis, you will quickly get an idea of what works and what doesn’t. If most people are exiting your site on a particular page, you can revamp the web design of that particular page to prevent this from happening. If your average page views are down or your bounce rate is up, have a think about what could be behind this. Also be sure to note when you send out newsletters or update your site, as you will be able to tie this information into your analytics trends. Web design is not just about “tricking” a search engine into ranking your website on page 1. The truth is that if you are relying on SEO to bring in the bulk of your business, not just your web design agency, but also your business model is in a soup. Putting the fate of your business in the hands of the search engine is not a viable business strategy. Good quality SEO can be very effective, but don’t rely on it entirely. A good search engine position should be the result of a viable business proposition and a competent web design.
Importance of web analytics and SEO is a post from: 2J Design Blog | SEO and Web Design
